MEDIA RELEASE: September 12, 2008

Four million Canadians are in chronic pain.

One Canadian company intends to do something about it.

TORONTO: If you suffer from chronic joint pain or arthritis, you are not alone. A Canadian study found that over 4 million Canadians suffer from the debilitating symptoms of arthritis-pain and inflammation. This number is expected to grow to 6 million by 2026. Joint pain and stiffness can cause you to have long sleepless nights and can make even the simplest daily activities a challenge. After months of gathering real-world consumer feedback, Platinum Naturals is officially launching RelÄ“v-X, the first product in the arthritis category to be made using Omega Suspension Technology (OST)®.

"Since its limited, initial introduction, RelÄ“v-X has received countless of testimonials, and has been recommended by industry leading consultants" says Peter Karner, RHN, Education Director for Platinum Naturals. Supplements claiming Joint Pain relief have gained a bad reputation with consumers and the media as Glucosamine is not a short-term solution to pain. RelÄ“v-X contains natural pain relieving and anti-inflammatory herbs that focus on short-term relief, while also containing Glucosamine Hydrochloride for rebuilding joint cartilage.

According to the Centre of Rheumatology at University College in London, prescription drugs have many negative side effects, "Some of those treatments (for Osteoarthritis), notably non-steroidal anti-inflammatory drugs (NSAIDs), have major adverse effects." "RelÄ“v-X may be a natural pain relief alternative for people suffering with osteoarthritis and wanting to avoid the potential damaging side effects of NSAIDs. RelÄ“v-X relies upon a synergistic blend of herbs, proven safe and effective by historical use, with enhanced absorption due to OST" says David Khang, RHN, founder of Platinum Naturals.