RELEASE DATE: November 17, 2008
Fat Free Foolishness - you are what you absorb
TORONTO: The belief that simply eating whole foods will ensure optimal nutrition is a myth - according to a recent study at the University of Ohio. The study showed that fats must be added to the mix to aid in nutrient absorption. Without added fat, people do not get the full benefits of a healthy diet. (Brown et al. 2004). In line with this research, Platinum Naturals incorporates omega oils into its line of multi-vitamins.
Supplements often contain nutrients like iron, calcium and B12 that are difficult for the body to assimilate. On top of this, many people suffer from stress, poor intestinal flora, and low stomach acid secretion, which further lowers absorption. Consuming fat with salad significantly increases the absorption of carotenoids (the key nutrients found in vegetables.) In studies, those who ate salad with fat-free dressing had fewer carotenoids in their blood stream. Essential fatty acids help improve absorption because of their ability to cross cell membranes with greater ease. Since cell walls are made up of lipid (fat) oil can pass right through them, delivering nutrients to where they are needed. David Khang, RHN, founder of Platinum Naturals states "In order counteract barriers to absorption, Platinum Naturals has developed the award winning Omega Suspension Technology-OST®, a proprietary process in which the active ingredients in supplements are suspended in omega oils."
Platinum Naturals is a Canadian company that distributes excipient (filler) free natural supplements to the North American Health food market.
