RELEASE DATE: September 30, 2008

Platinum Naturals takes home two Alive Awards of Excellence

TORONTO: Platinum Naturals received the Alive Awards of Excellence for both its Super EasyMulti Plus Multivitamin and EasyIron formulations. The Alive awards of Excellence gives health food stores the opportunity to vote for their favourite products in a variety of categories. Platinum Naturals CEO, David Khang received the awards, at a gala ceremony held at this year's Canadian Health Food Association's (CHFA) show.

"We are overjoyed that our retailers have once again recognized our products by honouring us with this award," says David Khang, RHN, founder of Platinum Naturals. This is the second year Platinum Naturals has won this national award for its Super EasyMulti Plus, a multivitamin designed for men and women with a focus on anti-aging. "The powerful blend of antioxidants, healthy omega oils along with a full spectrum vitamins and minerals make for a superior product" Peter Karner, RHN, Education Director for Platinum Naturals.
Platinum's EasyIron was also recognized under the women's category. Many women supplement with Iron, which is designed to help build healthy blood cells and reduce the risk of certain birth defects in pregnant women. EasyIron contains Ferrochel^TM (a form of iron more easily absorbed), methylcobalamin (a more effective form of B12), and folic acid, and is suspended in cold-pressed olive oil for improved absorption and stability.

Platinum Naturals would like to thank all of it's retailers who have shown their continued support. "Our goal is to continually supply you with market leading products that deliver consistent performance and quality for your consumers. By working together we can continue to grow and improve our wonderful health supplement industry" says Thomas Schmidt, General Manager for Platinum Naturals.